Here at Drafted, we are all about the jobs, which is why we are strong believers in the careers page. A good cultural fit matters to candidates in today’s job search world. In a 2015 survey of HR managers, OfficeTeam found that two-thirds cited poor cultural fit as the main reason for people leaving their company. The best way to avoid having employee turnover to lack of culture fit is to display it on your website, specifically on your careers page. A careers page is a candidate’s introduction to your company as a future workplace. It’s a great place to find out more about who you are, what you do, and if you’re worth their time.
Below are some Boston companies who really understand the importance of the career page. They say imitation is the sincerest form of flattery, so feel free to take notes on these.
Tamr does a great job of showcasing who they are and what they’re about. Videos are an excellent way to quickly showcase your employer brand and display the culture. Tamr does this well by including employee testimonials. They also mention that your position at Tamr is more than a job, it’s a career path.
Hubspot is all about those visuals. Their page is filled with interactive and visually appealing graphics. You also immediately get a feel for what their culture is like and who is on the team. I know I personally get job envy when I check out Hubspot’s career page.
Deloitte does something none of these other companies do. They offer pre-interview advice, communities, and personal stories from just about every section within the company on their careers page. They highlight that their company won’t just be a stepping stone for you, they want you to find a career with them and they are going to help you get there.
Wayfair advertises their company values loud and clear. They want to make sure you know what they stand for before you apply for a job with them. Their video is full of happy employees talking about why they love their company and the benefits are listed right up top to get your attention. Wayfair understands what it means to get down to the good stuff and their careers page reflects that.
CarGurus nicely lays out why you want to work for them. They nicely explain that they have great benefits, a great office location, and the success of their company (always a good point to make). The page is easy to understand and while their team isn’t featured on this page, it’s very easy to find.
At Drafted, we believe that your company network is your single biggest competitive advantage when it comes to hiring. Our mission is to make it easy for you to leverage your network in the hiring process to find the best candidates. Your network is already powerful, it’s just too much work to make it a priority over the day-to-day of recruiting. Companies that use Drafted see their employee referral numbers go up by 2x, their time to hire drop by 30% and their overall hiring efficiency increase significantly within just a few months.