Here at Drafted, we are all about the jobs, which is why we are strong believers in great careers page content. A good cultural fit matters to candidates in today’s job search world. In 2019, Inc.com cited a study done by Peakon which uncovered 3 major reasons why people leave their jobs - poor workplace environment i.e. lacking culture fit made it to the top of that list. The best way to avoid having employee turnover due to lack of compatibility is to be up front about your company culture on your website, specifically on your careers page. A careers page is a candidate’s introduction to your company as a future workplace. It’s a great place to find out more about who you are, what you do, and if you’re worth their time.
They say imitation is the sincerest form of flattery, so feel free to take notes on these.
Tamr does a great job of showcasing who they are and what they’re about. Candid shot of team events or working sessions are an excellent way to quickly showcase your employer brand and display the culture. Tamr does this well by including employee testimonials. They also mention that your position at Tamr is more than a job, it’s a career path.
Hubspot is all about the visuals. Their page is filled with interactive and visually appealing graphics. You also immediately get a feel for what their culture is like and who is on the team. Better yet? They leverage employee reviews and let the numbers speak for themselves about workplace culture and what it's actually like to be a part of the Hubspot team.
Deloitte does something none of these other companies do. They offer pre-interview advice, communities, and personal stories from just about every section within the company on their careers page. They highlight that their company won’t just be a stepping stone for you, they want you to find a career with them and they are going to help you get there.
Wayfair advertises their company values loud and clear. They want to make sure you know what they stand for before you apply for a job with them. Their site is full of happy employees talking about why they love their company and the benefits are listed right up top to get your attention. Wayfair understands what it means to get down to the good stuff and their careers page reflects that.
CarGurus nicely lays out what they do and why you want to work for them. They clearly explain what they are looking for, office locations, and list all their open roles in an easy to read format. The page clean and while their team isn’t featured on this page, it’s very easy to find.
Your careers page is often the first experience a potential candidate has with your company. Creating career page content that accurately showcases your company culture and benefits is the first step in getting the right people in your front door. For inspiration check out 10 more examples of excellent career page content from Greenhouse!