In a candidate's market, even the best companies need a strong employment brand to win the war for talent. Just as a product brand is defined by the customer experience, your employment brand is defined by the employee experience at your company.
Most visitors to your website may not be actively looking for a job but would be open to new opportunities. A great employment brand works in the background to keep the career opportunities at your company top of mind for all visitors, slowly converting them from visitors to candidates or referrers. Do they come away feeling positive or neutral about your company? Can they easily find good reviews from your current employees online? If someone walked into a bar and said your company name out loud, would people immediately think of it as a place to grow their career or "just some company"?. There a few ways to easily boost your credibility with (especially) passive job seekers.
Great companies are marked by employees who speak positively about their experience. Teammates who are vocal about positive experiences create credibility for your employment brand message and are more likely to refer their friends for openings at the company.
When you create a great employee experience and showcase your employment brand, you can get closer to having a majority of your new hires come to you organically through word of mouth and referrals.We want to know which companies you think have great employment brands. Who would you want to work for just based on the employment brand they have?
At Drafted, we believe that your company network is your single biggest competitive advantage when it comes to hiring. Our mission is to make it easy for you to leverage your network in the hiring process to find the best candidates. Your network is already powerful, it’s just too much work to make it a priority over the day-to-day of recruiting. Companies that use Drafted see their employee referral numbers go up by 2x, their time to hire drop by 30% and their overall hiring efficiency increase significantly within just a few months.