This is the #1 Week to Not Care About Hiring, According to Google

December 20, 2016
Guest Post
Friend of Drafted

It’s been quiet at Drafted this week. Too quiet. Traffic and engagement are down. It seems like we're sending tweets into an echo chamber. Rather than write another post about why you should keep hiring in December, I decided to face the facts: Or at least go look for them.

What I found out was fascinating:

According to Google Trends, this is the #1 week of the year to not care about hiring.

search trends hiring

Sorry, no one here who cares about that. All those green arrows below are this week (a.k.a. the week before Christmas) over the past 4 years. When it comes to thinking (and searching) about human resources, no one is spending any time on it this week.

Google search trends human resources

And Google Trends shows us that no one is searching about talent acquisition or people operations this week, either.

search trends talent acquisition

HOk, so maybe HR & talent leaders aren’t googling themselves over the holidays. But surely, they must be planning ahead for the New Year this week? Google says no.

search trends capacity planning headcount

Ok, maybe they’re looking for qualified candidates to fill the pipeline? No again. No one’s even thinking about LinkedIn this week.

recruiter search trends linkedin

After seeing this tremendous drop in search volume for HR and talent related topics; I decided to make sure that the entire internet didn’t suffer from search doldrums before the holidays, so I checked a popular search: Google.

search trends google

It turns out that people are still enjoying the internet this week, even a bit more than usual! So where are recruiters, talent leaders, and hiring managers hanging out online this week?Here’s one possibility (and I don’t blame them, that’s where a lot of us are): Facebook.

Search trends Facebook

Like many of us, this week is likely a time full of packing, memories, vacation, travel, family, friends (and perhaps a bit of panic) for HR and talent leaders. And that’s not a bad thing.

Three Takeaways…

For HR & Talent Leaders

Sure it’s fun to see the ebbs and flows of hiring trends, but what do any of these trends mean for hiring leaders? The biggest takeaway is probably that it’s time to join your colleagues and relax a bit.Or, this week could be a great time to start your 2017 planning.

Since I was surprised to see such a drop in the search terms that fuel the hiring industry, I wanted to see when volume picked back up.

It was no surprise that the term hiring has it’s most significant annual uptick in the first week of January, when HR and talent leaders are back in the office and ready to tackle the New Year.

search trend hiring

But recruiting (the art of actually hiring those people) takes the cake: Search trends for recruiting spike to their apex in the first week of February, like clockwork. This is when talent leaders and hiring managers need to get down to brass tacks, and figure out how to actually hire more teammates.

search trend recruiting

One useful way to get ahead of the competition this holiday season is to get ahead of the trends.

Speed and knowledge are your competitive advantage:

  • Set goals for your “first onsite interview” day after the New Year.
  • Make sure your hiring teams are prepared to interview new candidates.
  • Know what sourcing and recruiting tools you will you use next year to help you hire.

FOR Hiring Managers

Much like talent leaders, your hiring Super Bowl is going to kick off in early January. You can help your talent team, and even get the edge on other departments by having your hiring plan and most urgent job reqs ready to go on January 2nd. Talk with your talent or HR leader now to understand what they'll need from you in 2017, or prepare for your standard intake meeting ahead of time. Your preparation now will mean you'll get your search "out of the gates" faster, and get ahead of the competition in the race to hire great teammates.

For companies who serve HR & Talent Leaders

As a member of the HR Tech community, and a marketer, these trends offer me a great reminder:

The best teams market and sell with their customers, not against them.

After all, you are in business to make customers successful and happy, not to push your agenda every chance you get. During the high-season, be your customer’s biggest supporters. Create content and products that make them incredible at their job. During low-season, like this week, reflect and plan. Learn from your successes and mistakes — and take a pledge to be more valuable every New Year, than you were the last.

And if you’re still in the office, dreaming about tools that will help you hire better in 2017, get in touch with Drafted. Our calendar’s open.

About Drafted

At Drafted, we believe that your company network is your single biggest competitive advantage when it comes to hiring. Our mission is to make it easy for you to leverage your network in the hiring process to find the best candidates. Your network is already powerful, it’s just too much work to make it a priority over the day-to-day of recruiting. Companies that use Drafted see their employee referral numbers go up by 2x, their time to hire drop by 30% and their overall hiring efficiency increase significantly within just a few months.