How Many Buzzwords Does the Average Job Post Have?

May 3, 2016

In the new age of hiring, job descriptions are one of the first forms of introduction that a candidate gets to your company. But when was the last time you read a truly unique and inspiring job description? So many job descriptions are simply copy-pasted across the web, across companies, and even sometimes across entirely different jobs! For Drafted, even after speaking to 100s of recruiters, candidates, and hiring managers who expressed their distaste for the average job descriptions --  we set out to get some data, and scraped over 5,000 publicly available job descriptions across sectors from the web. Here are some of the cool findings.

1. On average, jobs contain 5-6 buzzwords, but most tech company descriptions contain over 10.

2. The average length of a job posting is 260 words, but it’s not uncommon to find job postings as long as 350 words, especially from larger tech companies.

3. There is an average of almost 1 grammatical or spelling error per job description that we have analyzed.

4. Based on some existing social psychology studies that we looked at, job descriptions on average actually tend to be written in a way that can be slightly more appealing to women.

Note that this is across several industries and job types, and not necessarily reflective of tech or any single sector. We’d love for you to try it out at and tell us if it helps you write more inspired and appealing job descriptions. Tell us how it goes in the comments below!

About Drafted

At Drafted, we believe that your company network is your single biggest competitive advantage when it comes to hiring. Our mission is to make it easy for you to leverage your network in the hiring process to find the best candidates. Your network is already powerful, it’s just too much work to make it a priority over the day-to-day of recruiting. Companies that use Drafted see their employee referral numbers go up by 2x, their time to hire drop by 30% and their overall hiring efficiency increase significantly within just a few months.