Hot Coffee, Not Cold Emails: Keeping it Human at Jebbit

March 15, 2017
Guest Post
Friend of Drafted

Why real conversations are at the core of Jebbit’s recruiting

Jebbit Recruiting

This post was written by Kaitlyn Kirkaldy of Jebbit, a company focused on high-impact interactive content. – –

We try to keep it human at Jebbit. Our platform helps brands have conversations with and learn from their customers, so they can provide value to them. We’re helping these huge brands humanize themselves and build genuine customer relationships, so it’s always on our minds.

That means we keep it human in our marketing, and in turn, our recruiting. You won’t find us messaging people to say things like, “join the latest, high-growth, mobile mar-tech startup in the Boston ecosystem.” Instead, you’ll find us grabbing beers and coffees and getting to know people. When we take the time to have conversations, we uncover so much more than that brief LinkedIn message or cold email. We might help brands find out why people buy their products, but in our own recruiting conversations we find out why people tick.As a startup, one bad hire can slow your growth. We spend so much time together, so we want to find people who have vastly different backgrounds but the same curious mindset, interest in learning, and ability to get stuff done – while having a good time.

A more human hiring process

That means we don’t ask how many ping pong balls fit on a school bus or if you flip a coin 1000 times but got 560 heads was the coin biased? Instead, we like to get at what motivates people. Why they get out of bed every day. What their ideal team looks like. What they want to become. What they want to learn.We know why we want to talk to people and what we want to talk about. The key is finding them. The best place to start is people in your immediate network. We ask our friends, former coworkers, advisors, and even customers if they know anyone we should be talking to. Often, the ask isn’t even about people looking for a job. It’s about smart people who could give advice, who know the space, and who are eager to learn. You’d be surprised how much we get out of those conversations - and how many hires we end up making as a result.

The next challenge is once you’ve talked to all the great people you know, how do you find more great people? That’s where tools like Drafted can come in to help. When you can expand your network without lifting a finger, you can have even more of those conversations that help you build your team.At the end of the day, we use the philosophy behind our technology in every facet of our business. We have conversations where both parties gain something important that wouldn’t have been uncovered otherwise.

If you’re interested in having that coffee or beer with us, let us know! We’re always down to chat.

About Drafted

At Drafted, we believe that your company network is your single biggest competitive advantage when it comes to hiring. Our mission is to make it easy for you to leverage your network in the hiring process to find the best candidates. Your network is already powerful, it’s just too much work to make it a priority over the day-to-day of recruiting. Companies that use Drafted see their employee referral numbers go up by 2x, their time to hire drop by 30% and their overall hiring efficiency increase significantly within just a few months.