Texting sometimes gets a bad rep in the professional world. It's seen as impersonal, informal, or confusing for the non tech-savvy. But SMS messaging is the easiest way to reach new candidates and generate fast responses. It’s simple, convenient, and efficient. Texting allows the candidate to read the message whether they’re at home or on the go, and respond at their convenience.
SMS messages are opened 98% of the time, compared to email open rates, which have dropped below 25%. That’s not even counting the emails that bounce back — one in four emails are never delivered. The SMS message response rate is 7.5 times higher than email, and the highest of any form of communication. Using SMS messaging streamlines communication, saving your company time and resources during recruiting.
Like any form of communication, text messaging has its own rules of conduct. Here are some ways to avoid scaring off your best candidates with poor texting etiquette.
Start your message by greeting the candidate and introducing yourself. This will provide context, and prove that you’re not a spammer or a stalker. An brief introduction will improve your response rate.
Don’t send a dry, five-paragraph job description in a text message. Your message should be straightforward, but intriguing. Text that are clear, concise, and to the point will generate the fastest responses.
Do your best to only text during business hours. Early evening may be acceptable, but make sure you're not waking up your candidate in the middle of the night. Send your message when your recipienis likely to be awake and alert. You'll have a much better chance of getting a response.
Texting doesn’t need to be the only tool in your arsenal. There is still a time and a place for emails and phone calls. Consider your recipient, as well as the length, complexity, and urgency of your message.
Ken Rhie is the CEO of Trumpia, the most complete SMS solution including user-friendly interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.