Social media recruiting is one of the most popular ways to get candidates to notice you. Say what you want about social media, but you have to admit that it’s significantly changed the way we interact with each other, and how we do things. We now spend more than 490 minutes of our day (over 8 hours) consuming Internet media, according to a 2015 study by ZenithOptimedia. Chances are, you found this blog post through a social media channel. Today marks the seventh annual “International Social Media Day” and in honor of our ever-changing internet landscape, we decided to take a look at how social media recruiting has evolved over time and why it's important to make sure your social media is in top shape.
Today, 92% of recruiters say they use social media in one way or another during the hiring process. 87% use Linkedin, 55% use Facebook, and 47% use Twitter regularly. Recruiters aren’t afraid of new networks either, with 3% admitting that they use Snapchat during their process, as well as Vimeo, Tumblr, and Periscope. With numbers like that, it’s hard to continue to stay away from using social media recruiting. You risk losing potential talent to competitors if you don’t have a public profile to engage with.
One of the biggest challenges recruiters face is brand awareness, but social media can easily alleviate this challenge. 74% of recruiters say that they are using social networks to attract talent. Social media enables recruiters to find quality hires by targeting talent, engaging candidates, evaluating applicants and showcasing employer brand. Recruiters take social media profiles seriously when looking at candidates. Recruiters are now reviewing social profiles to find mutual connections and evaluate written or design work. 55% of recruiters have reconsidered a candidate based on their social profile (up 13% from 2013).
Using social media recruiting as a tool is an easy way to save money. When you post jobs on your own social media pages, you don’t have to pay money to anyone for that. It’s an easy way for your employees to share and offer a referral if they know one. 2010 saw just 14% of recruiters posting jobs on Twitter. That figure has now risen to 95%. Creating shareable content is the goal of social media. When you allow for your jobs to become shareable, your employer brand message is communicated to a lot more people than if you had just posted it on a job board, or Linkedin. Sodexo provides quality of life services with office benefits such as things like food service and facilities management. In 2007, they started using social media to help spread the word about their culture and open jobs. Because of their efforts, they’ve saved over $300,000 on traditional recruiting marketing. They’ve also seen a 25-percent increase in the number of candidates applying for their positions.There are 3,424,971,237 internet users in this world. Chances are, one of them would be a great fit for your company. Don’t let them slip through your fingers. Use social media recruiting to your advantage.