recruiting-is-marketing-part-ii

recruiting-is-marketing-part-ii

[This is part two of a three-part series, in which I explain precisely why recruiting is just a different kind of marketing. Read “Recruiting is Marketing – Part I” to get started.]

Marketing is all about the customer.

    1. First, you attract visitors. You care about traffic.
    2. Visitors turn into leads. You care about interest.
    3. Leads turn into qualified leads. You care about qualification.
    4. Qualified leads turn into customers. You care about their experience and success.
    5. Successful customers turn into referrers. You need a good referral program.

If you do an unbelievable job at these 5 steps, then the greatest accomplishment is cutting it to a 3 step process.

    1. Customer referrals generate qualified leads. You care about quality referrals.
    2. Qualified leads turn into customers. You care about their success.
    3. Successful customers turn into referrers.

Employees are customers.

    1. First, you attract visitors to your job postings. You care about traffic.
    2. Visitors turn into applicants. You care about interest.
    3. Applicants turn into qualified candidates. You care about qualification.
    4. Qualified candidates turn into hires. You care about their experience and success.
    5. Successful hires turn into referrers. You need a good referral program.

If you do an unbelievable job at these 5 steps, then the greatest accomplishment is cutting it to a 3 step process.

    1. Employee referrals generate qualified candidates. You care about quality referrals.
    2. Qualified candidates turn into hires. You care about their happiness.
    3. Successful hires turn into referrers. You need a good referral program.

Every marketer who has a great customer referral program in their tool belt looks like a superhero at their company.

Does every hiring manager have a great employee referral program in their toolbelt?

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