Social media recruiting is one of the most popular ways to get candidates to notice you. Say what you want about social media, but you have to admit that it’s significantly changed the way the way we interact with each other, and how we do things. We now spend more than 490 minutes of our day (over 8 hours) consuming Internet media, according to a 2015 study by ZenithOptimedia. Chances are, you found this blog post through a social media channel. Today marks the seventh annual “International Social Media Day” and in honor of our ever-changing internet landscape, we decided to take a look at how social media recruiting has evolved over time and why it’s important to make sure[…]

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In a candidate’s market, even the best companies need a strong employment brand to win the war for talent. Just as a product brand is defined by the customer experience, your employment brand is defined by the employee experience at your company.  How To Create A Better Employment Brand Most visitors to your website may not be actively looking for a job but would be open to new opportunities. A great employment brand works in the background to keep the career opportunities at your company top of mind for all visitors, slowly converting them from visitors to candidates or referrers. Do they come away feeling positive or neutral about your company? Can they easily find good reviews from your current employees online? If someone walked into a[…]


Yesterday, we posted an article with our predictions for the top companies to be honored as the “Boston’s Best Places To Work”. To make a long story short, we didn’t exactly get all the right answers (shoutout to the CarGurus guys, we should have consulted with you guys first). However, we still stand by our answers. In light of our wrong predictions, we decided to highlight some companies who may have not been honored last night, but we think are still great places to work. Lola Travel: They’re a new kind of travel company that provides on-demand, personal travel service through a smartphone app. The Lola app instantly connects people to their team of travel consultants who find hotels, research[…]


There are 3 key questions to ask yourself before even thinking about making your first sales hire. Have you found product-market fit? Meaning, do you have one person who actually wants to buy what you are selling. Do you have a big enough market that warrants a sales team? Have you tried selling the product on your own for an extended period of time? If the answer is yes to all of the above, you may be in the right position to hire your first sales rep. But, where do you find someone that can do the job, and more importantly, give feedback to the people building the product so that you know what to build? Since this is a very unique set[…]