#smm-2

Here’s the open secret. Every viral brand ever started off by catering to a very specific set of super-evangelists, whether they realized it at the time or not. Apple didn’t become a viral brand because of their 1984 SuperBowl ad. First, they had to focus on the die-hard computer enthusiasts. Everything you now associate with Apple only exists because of its success with those early adopters — the super-evangelists. Employer brands are different though. There’s a reason you probably wouldn’t take out a SuperBowl ad seeking job applicants. It’s because your employer brand is a naturally occurring phenomenon. It already exists, regardless of how much you’ve invested in it. Your employer brand isn’t built through: Promotional ads A beautifully designed[…]