recruiting-marketing-part1

Your company wants to sell a product. Your marketers put out an ad telling everyone what a great product it is. Most of the time, people don’t intend to buy your product until after the marketers work their magic. A marketer’s dream is for everyone to be talking about their product with their friends at the bar, at the dinner table, and actually getting organic referrals from their employees, advisors, family, friends, enthusiasts, customers, and followers aka — the community around the product. Once someone comes into your funnel, the modern salesforce (often overlapping with the marketers) uses a CRM (Customer Relationship Manager) to manage and track all the potential buyers in the funnel and to make sure that they[…]

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Yesterday, we posted an article with our predictions for the top companies to be honored as the “Boston’s Best Places To Work”. To make a long story short, we didn’t exactly get all the right answers (shoutout to the CarGurus guys, we should have consulted with you guys first). However, we still stand by our answers. In light of our wrong predictions, we decided to highlight some companies who may have not been honored last night, but we think are still great places to work. Lola Travel: They’re a new kind of travel company that provides on-demand, personal travel service through a smartphone app. The Lola app instantly connects people to their team of travel consultants who find hotels, research[…]

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This evening, the Boston Business Journal will honor the best businesses in Boston with the title of “The Best Places to Work in Boston”. Here at Drafted, we decided to try our luck at picking a few companies we think are going to top the list in their categories. There are a lot of great companies featured on the list already released, and it was a difficult decision. It required a lot of late nights, tie breaker rounds of rock, paper, scissors, and one or two fist fights. However, we finally reached a consensus on who would take home the crown this year. Check out who we think are going to top the list this year below and see which[…]

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There are 3 key questions to ask yourself before even thinking about making your first sales hire. Have you found product-market fit? Meaning, do you have one person who actually wants to buy what you are selling. Do you have a big enough market that warrants a sales team? Have you tried selling the product on your own for an extended period of time? If the answer is yes to all of the above, you may be in the right position to hire your first sales rep. But, where do you find someone that can do the job, and more importantly, give feedback to the people building the product so that you know what to build? Since this is a very unique set[…]